The Proudly Zambian Campaign (PZC) is a government programme that was initiated in 2004 by the Ministry of Commerce, Trade and Industry (MCTI) in the quest to promote the production and consumption of high-quality Zambian-made products.

In 2018, the Zambia Association of Manufacturers (ZAM) signed a Memorandum of Understanding (MoU) with MCTI which made ZAM the sole issuer of the official PZC logo and the ‘Proudly Zambian’ trademark.

In 2019, the ZAM Secretariat through the PZC department jumpstarted new activities under the campaign and fresh momentum was birthed. By the start of 2020, a comprehensive plan to spur the campaign forward was rolled out and this was accompanied by active engagements with the companies subscribed to the campaign. The department has since made tremendous strides in growing the membership, impact and reach of the Campaign. Between 2021 and 2023 alone, the membership base has more than doubled and continues to grow steadily.